Social Media All-Stars: Hospitals
By Sven Larsen (@zemoga) As we pointed out on March 9, involved, passionate patients are some of the all-stars of social media, bringing their hard-earned expertise forward to influence and opine on...
View ArticleInterview with Hope Phones’ Tierney O’Dea
Back in February, we held a tweetup and phone drive at the 10th Annual ePharma Summit in NYC to benefit HopePhones.org. We interviewed Tierney O’Dea about how she became involved with Hope Phones and...
View ArticlePHARMA 101: Roles and Responsibilities in the Online Conversation
This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know. By Rob Kempton (@manonthemooncon) Social...
View ArticlePHARM FRESH: Jennifer Dyer talks about how Ohio State University Hospital...
Jennifer Dyer talks e-mailing with patients, instant health reporting through Facebook, and using Twitter and YouTube to unify advocacy messages. She also shares exciting information about a new mobile...
View ArticlePHARM FRESH: Ed Bennett Talks About His Resource List for Hospitals Looking...
Ed Bennett, the Director of Strategy at University of Maryland Medical Center, helps hospitals implement effective social media strategies by explaining the importance of engaging the patient...
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